Color

#73121d

#73121d
hex#73121d
rgbrgb(115, 18, 29)
hslhsl(353, 73%, 26%)
oklchoklch(0.363 0.13 21.4)
Closest name: Blood Brother (#770011)Relative luminance 0.0417

Colors that go with #73121d

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #73121d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#127367

#73124e · #733712

#1d7312 · #121d73

Split-complementary

Open in tool →

#127337 · #124e73

#4e7312 · #127367 · #371273

Contrast

#73121d as textRatioAAAA largeAAAFix
Aaon white
11.46:1passpasspassPasses AAA — no fix needed.
Aaon black
1.83:1failfailfail
  • AA: use #de2b40 as the text (4.53:1)
  • AAA: use #e97280 as the text (7.18:1)
  • AA: or shift the background to #a3a3a3 (4.54:1)
  • AAA: or shift the background to #cccccc (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73121d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73121d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73121d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73121d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73121d-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md