Color

#730fff

#730fff
hex#730fff
rgbrgb(115, 15, 255)
hslhsl(265, 100%, 53%)
oklchoklch(0.52 0.29 289.4)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1121

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9bff0f

#0f23ff · #eb0fff

#ff730f · #0fff73

Split-complementary

Open in tool →

#ffeb0f · #23ff0f

#ff0f23 · #9bff0f · #0fffeb

Contrast

#730fff as textRatioAAAA largeAAAFix
Aaon white
6.48:1passpassfail
  • AAA: use #6800fa as the text (7.07:1)
Aaon black
3.24:1failpassfail
  • AA: use #9447ff as the text (4.6:1)
  • AAA: use #b27aff as the text (7.12:1)
  • AA: or shift the background to #d9d9d9 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730fff as the background.

Brands using this color

Fonts for this mood

#730fff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730fff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730fff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730fff-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md