Color

#730de7

#730de7
hex#730de7
rgbrgb(115, 13, 231)
hslhsl(268, 89%, 48%)
oklchoklch(0.495 0.269 293.5)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.097

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#82e70d

#0d15e7 · #e00de7

#e7730d · #0de773

Split-complementary

Open in tool →

#e7e00d · #15e70d

#e70d15 · #82e70d · #0de7e0

Contrast

#730de7 as textRatioAAAA largeAAAFix
Aaon white
7.14:1passpasspassPasses AAA — no fix needed.
Aaon black
2.94:1failfailfail
  • AA: use #9848f4 as the text (4.57:1)
  • AAA: use #b67df7 as the text (7.27:1)
  • AA: or shift the background to #cfcfcf (4.58:1)
  • AAA: or shift the background to #ffffff (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730de7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#730de7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730de7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730de7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730de7-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md