Color

#730c4f

#730c4f
hex#730c4f
rgbrgb(115, 12, 79)
hslhsl(321, 81%, 25%)
oklchoklch(0.375 0.147 347.5)
Closest name: Beet Red (#7e203f)Relative luminance 0.0447

Colors that go with #730c4f

Sea Green, Denim and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c7330

#640c73 · #730c1c

#4f730c · #0c4f73

Split-complementary

Open in tool →

#1c730c · #0c7364

#73640c · #0c7330 · #0c1c73

Contrast

#730c4f as textRatioAAAA largeAAAFix
Aaon white
11.08:1passpasspassPasses AAA — no fix needed.
Aaon black
1.89:1failfailfail
  • AA: use #d91795 as the text (4.51:1)
  • AAA: use #ef62bd as the text (7.15:1)
  • AA: or shift the background to #a6a6a6 (4.55:1)
  • AAA: or shift the background to #cfcfcf (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730c4f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#730c4f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730c4f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730c4f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730c4f-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md