Color

#7309dc

#7309dc
hex#7309dc
rgbrgb(115, 9, 220)
hslhsl(270, 92%, 45%)
oklchoklch(0.483 0.26 295.8)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0901

Colors that go with #7309dc

Olive Green, Royal Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73dc09

#0909dc · #dc09dc

#dc7309 · #09dc73

Split-complementary

Open in tool →

#dcdc09 · #09dc09

#dc0909 · #73dc09 · #09dcdc

Contrast

#7309dc as textRatioAAAA largeAAAFix
Aaon white
7.5:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #9e45f7 as the text (4.65:1)
  • AAA: use #ba7bf9 as the text (7.29:1)
  • AA: or shift the background to #c9c9c9 (4.53:1)
  • AAA: or shift the background to #fafafa (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7309dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7309dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7309dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7309dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7309dc-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md