Color

#7307bb

#7307bb
hex#7307bb
rgbrgb(115, 7, 187)
hslhsl(276, 93%, 38%)
oklchoklch(0.451 0.232 303.4)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0738

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4fbb07

#1907bb · #bb07a9

#bb7307 · #07bb73

Split-complementary

Open in tool →

#a9bb07 · #07bb19

#bb1907 · #4fbb07 · #07a9bb

Contrast

#7307bb as textRatioAAAA largeAAAFix
Aaon white
8.48:1passpasspassPasses AAA — no fix needed.
Aaon black
2.48:1failfailfail
  • AA: use #aa35f8 as the text (4.57:1)
  • AAA: use #c370fa as the text (7.02:1)
  • AA: or shift the background to #bdbdbd (4.51:1)
  • AAA: or shift the background to #ebebeb (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7307bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7307bb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7307bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7307bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7307bb-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md