Color

#7304af

#7304af
hex#7304af
rgbrgb(115, 4, 175)
hslhsl(279, 96%, 35%)
oklchoklch(0.439 0.224 306.8)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0683

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40af04

#1d04af · #af0495

#af7304 · #04af73

Split-complementary

Open in tool →

#95af04 · #04af1d

#af1d04 · #40af04 · #0495af

Contrast

#7304af as textRatioAAAA largeAAAFix
Aaon white
8.88:1passpasspassPasses AAA — no fix needed.
Aaon black
2.37:1failfailfail
  • AA: use #b128fb as the text (4.57:1)
  • AAA: use #ca6efc as the text (7.15:1)
  • AA: or shift the background to #bababa (4.57:1)
  • AAA: or shift the background to #e6e6e6 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7304af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7304af reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7304af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7304af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7304af-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md