Color

#7303ce

#7303ce
hex#7303ce
rgbrgb(115, 3, 206)
hslhsl(273, 97%, 41%)
oklchoklch(0.468 0.25 298.9)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0817

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5ece03

#0d03ce · #ce03c4

#ce7303 · #03ce73

Split-complementary

Open in tool →

#c4ce03 · #03ce0d

#ce0d03 · #5ece03 · #03c4ce

Contrast

#7303ce as textRatioAAAA largeAAAFix
Aaon white
7.97:1passpasspassPasses AAA — no fix needed.
Aaon black
2.63:1failfailfail
  • AA: use #a53bfc as the text (4.63:1)
  • AAA: use #bf72fd as the text (7.04:1)
  • AA: or shift the background to #c4c4c4 (4.57:1)
  • AAA: or shift the background to #f2f2f2 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7303ce as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7303ce reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7303ce
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7303ce and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7303ce-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md