Color

#73023b

#73023b
hex#73023b
rgbrgb(115, 2, 59)
hslhsl(330, 97%, 23%)
oklchoklch(0.361 0.145 359.5)
Closest name: Bordeaux (#7b002c)Relative luminance 0.04

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#02743b

#740274 · #740202

#3b7402 · #023b74

Split-complementary

Open in tool →

#027402 · #027474

#747402 · #02743b · #020274

Contrast

#73023b as textRatioAAAA largeAAAFix
Aaon white
11.66:1passpasspassPasses AAA — no fix needed.
Aaon black
1.8:1failfailfail
  • AA: use #e70475 as the text (4.67:1)
  • AAA: use #fc59ab as the text (7.16:1)
  • AA: or shift the background to #a1a1a1 (4.51:1)
  • AAA: or shift the background to #c9c9c9 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73023b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73023b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73023b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73023b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73023b-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md