Color

Scale AI Primary

#72ce7b
hex#72ce7b
rgbrgb(114, 206, 123)
hslhsl(126, 48%, 63%)
oklchoklch(0.774 0.146 146.1)
From Scale AI brand colorsRelative luminance 0.4915

Colors that go with Scale AI Primary

Charcoal, Blue and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use Scale AI Primary

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ce73c5

#98ce73 · #73ceaa

#7c73ce · #ce7c73

Split-complementary

Open in tool →

#aa73ce · #ce7398

#7398ce · #ce73c5 · #ceaa73

Contrast

Scale AI Primary as textRatioAAAA largeAAAFix
Aaon white
1.94:1failfailfail
  • AA: use #2e8437 as the text (4.7:1)
  • AAA: use #226229 as the text (7.38:1)
  • AA: or shift the background to #4a4a4a (4.57:1)
  • AAA: or shift the background to #2e2e2e (7:1)
Aaon black
10.83:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Scale AI Primary as the background.

Brands using this color

mcpConnect your agent — build around Scale AI Primary
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ce7b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ce7b-a2bea8-a74edf-1f2d27-ecf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md