Color

#7398ce

#7398ce
hex#7398ce
rgbrgb(115, 152, 206)
hslhsl(216, 48%, 63%)
oklchoklch(0.674 0.091 257.7)
Closest name: Blue Bay (#619ad6)Relative luminance 0.3056

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ceaa73

#73c5ce · #7c73ce

#ce7398 · #98ce73

Split-complementary

Open in tool →

#ce7c73 · #c5ce73

#ce73c5 · #ceaa73 · #73ce7c

Contrast

#7398ce as textRatioAAAA largeAAAFix
Aaon white
2.95:1failfailfail
  • AA: use #4676be as the text (4.57:1)
  • AAA: use #32588f as the text (7.17:1)
  • AA: or shift the background to #2e2e2e (4.6:1)
  • AAA: or shift the background to #000000 (7.11:1)
Aaon black
7.11:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7398ce as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7398ce reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7398ce
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7398ce and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7398ce-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md