Color

#72cc71

#72cc71
hex#72cc71
rgbrgb(114, 204, 113)
hslhsl(119, 47%, 62%)
oklchoklch(0.767 0.153 143.7)
Closest name: Emerald Rain (#80c872)Relative luminance 0.4796

Colors that go with #72cc71

Charcoal, Plum and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ca71cc

#a0cc71 · #71cc9d

#7172cc · #cc7172

Split-complementary

Open in tool →

#9d71cc · #cc71a0

#71a0cc · #ca71cc · #cc9d71

Contrast

#72cc71 as textRatioAAAA largeAAAFix
Aaon white
1.98:1failfailfail
  • AA: use #328731 as the text (4.52:1)
  • AAA: use #266524 as the text (7.07:1)
  • AA: or shift the background to #474747 (4.69:1)
  • AAA: or shift the background to #2b2b2b (7.14:1)
Aaon black
10.59:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72cc71 as the background.

Brands using this color

mcpConnect your agent — build around #72cc71
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72cc71 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72cc71-a2bea5-964edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md