# #72cc71

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72cc71`
- RGB: rgb(114, 204, 113)
- HSL: hsl(119, 47%, 62%)
- OKLCH: oklch(0.767 0.153 143.7)
- Relative luminance: 0.4796
- Nearest named color: Emerald Rain (#80c872, Δ 1.693) — https://brandsweets.com/colors/emerald-rain
- Moods: neutral
- Page: https://brandsweets.com/colors/72cc71

## Tints & shades

- Tints (toward white): #81d180, #8cd58b, #9bdb9a, #a6dfa5, #b5e4b4, #c4e9c3, #cfedce, #def3dd, #e9f7e9, #f8fcf8
- Shades (toward black): #5cc45a, #46bb44, #3fa93d, #369235, #2e7c2d, #266524, #1d4f1c, #163c16, #0e250e, #060f05

## Harmonies

- Complementary: #ca71cc
- Analogous: #a0cc71, #71cc9d
- Triadic: #7172cc, #cc7172
- Split-complementary: #9d71cc, #cc71a0
- Tetradic: #71a0cc, #ca71cc, #cc9d71

## Colors that go with #72cc71

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72cc71: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Canopy (https://brandsweets.com/palettes/cool#canopy), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #72cc71 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Blue** #0000ff [pool] — 4 real palettes, including Minecraft's brand system and Unity's brand system put Blue beside #72cc71, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #72cc71 in 4 real palettes, including 7-Eleven's brand system and Undergrowth, as the supporting colour. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #72cc71 in 4 real palettes, including Docker's brand system and Brilliant's brand system, as the supporting colour. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #72cc71 in 15 real palettes, including WhatsApp's brand system and Citrus Grove, as the supporting colour. Seen in: WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Acer (https://brandsweets.com/colors/brands/acer-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #72cc71 in 3 real palettes, including Citrus Grove and Playground, as the lead colour. Seen in: Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #72cc71: 3 real palettes, including Learning App and Remix's brand system, as the supporting colour. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Remix (https://brandsweets.com/colors/brands/remix-run), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #328731 (4.52:1); AA: background → #474747 (4.69:1); AAA: text → #266524 (7.07:1); AAA: background → #2b2b2b (7.14:1)
- On black (#000000): 10.59:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Scale AI** — primary #72ce7b (Δ 1.142) — https://brandsweets.com/colors/brands/scale-com
- **Scale AI** — accent #72ce7b (Δ 1.142) — https://brandsweets.com/colors/brands/scale-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72cc71-a2bea5-964edf-1f2d25-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72cc71" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.