Color

#72b5da

#72b5da
hex#72b5da
rgbrgb(114, 181, 218)
hslhsl(201, 58%, 65%)
oklchoklch(0.742 0.087 233.8)
Closest name: Blue Martini (#52b4d3)Relative luminance 0.4169

Colors that go with #72b5da

Charcoal, Dark Salmon and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72b5da

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#da9672

#72daca · #7282da

#da72b5 · #b5da72

Split-complementary

Open in tool →

#da7282 · #daca72

#ca72da · #da9672 · #82da72

Contrast

#72b5da as textRatioAAAA largeAAAFix
Aaon white
2.25:1failfailfail
  • AA: use #2c7ba5 as the text (4.68:1)
  • AAA: use #215d7d as the text (7.18:1)
  • AA: or shift the background to #404040 (4.61:1)
  • AAA: or shift the background to #212121 (7.16:1)
Aaon black
9.34:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b5da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72b5da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72b5da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b5da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b5da-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md