Color

#72b4cb

#72b4cb
hex#72b4cb
rgbrgb(114, 180, 203)
hslhsl(196, 46%, 62%)
oklchoklch(0.734 0.075 222.2)
Closest name: Blue Eye Samurai (#75aebd)Relative luminance 0.4053

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cb8972

#72cbb6 · #7286cb

#cb72b3 · #b3cb72

Split-complementary

Open in tool →

#cb7286 · #cbb672

#b672cb · #cb8972 · #86cb72

Contrast

#72b4cb as textRatioAAAA largeAAAFix
Aaon white
2.31:1failfailfail
  • AA: use #387f99 as the text (4.5:1)
  • AAA: use #295d70 as the text (7.26:1)
  • AA: or shift the background to #3d3d3d (4.71:1)
  • AAA: or shift the background to #1f1f1f (7.15:1)
Aaon black
9.11:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b4cb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72b4cb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72b4cb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b4cb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b4cb-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md