Color

#72ac74

#72ac74
hex#72ac74
rgbrgb(114, 172, 116)
hslhsl(122, 26%, 56%)
oklchoklch(0.69 0.101 145.2)
Closest name: Lily Pads (#6db083)Relative luminance 0.3434

Colors that go with #72ac74

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ac72aa

#8dac72 · #72ac91

#7472ac · #ac7472

Split-complementary

Open in tool →

#9172ac · #ac728d

#728dac · #ac72aa · #ac9172

Contrast

#72ac74 as textRatioAAAA largeAAAFix
Aaon white
2.67:1failfailfail
  • AA: use #4b814d as the text (4.62:1)
  • AAA: use #39603a as the text (7.22:1)
  • AA: or shift the background to #363636 (4.53:1)
  • AAA: or shift the background to #121212 (7.02:1)
Aaon black
7.87:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72ac74 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72ac74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ac74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ac74-a2bea6-9e4edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md