# #72ac74

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72ac74`
- RGB: rgb(114, 172, 116)
- HSL: hsl(122, 26%, 56%)
- OKLCH: oklch(0.69 0.101 145.2)
- Relative luminance: 0.3434
- Nearest named color: Lily Pads (#6db083, Δ 1.9) — https://brandsweets.com/colors/lily-pads
- Moods: muted
- Page: https://brandsweets.com/colors/72ac74

## Tints & shades

- Tints (toward white): #7eb480, #8bbb8d, #9bc59d, #a8cca9, #b5d4b6, #c2dbc3, #cfe3cf, #dfecdf, #ecf4ec, #f9fbf9
- Shades (toward black): #62a364, #579459, #4b814d, #427044, #39603a, #2f5030, #264027, #1a2d1b, #111d11, #080d08

## Harmonies

- Complementary: #ac72aa
- Analogous: #8dac72, #72ac91
- Triadic: #7472ac, #ac7472
- Split-complementary: #9172ac, #ac728d
- Tetradic: #728dac, #ac72aa, #ac9172

## Colors that go with #72ac74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72ac74: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Unity's brand system and Spotify's brand system put Blue beside #72ac74, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Lexus (https://brandsweets.com/colors/brands/lexus-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #72ac74 in 4 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Copper** #b87333 [pool] — Designers have shipped Copper with #72ac74: 5 real palettes, including Clean Beauty and Riverbed, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Bakery (https://brandsweets.com/palettes/warm#bakery), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #72ac74 in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #72ac74: 5 real palettes, including Unity's brand system and Spline's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Spline (https://brandsweets.com/colors/brands/spline-design), Playground (https://brandsweets.com/palettes/bold#playground), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Fintech Trust and Telehealth put Midnight Blue beside #72ac74, as the text colour against it. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/midnightblue
- **Orchid** #da70d6 [harmony: complementary] — Orchid sits directly opposite #72ac74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/orchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4b814d (4.62:1); AA: background → #363636 (4.53:1); AAA: text → #39603a (7.22:1); AAA: background → #121212 (7.02:1)
- On black (#000000): 7.87:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72ac74-a2bea6-9e4edf-1f2d26-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72ac74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.