Color

#728dac

#728dac
hex#728dac
rgbrgb(114, 141, 172)
hslhsl(212, 26%, 56%)
oklchoklch(0.634 0.056 252.2)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2561

Colors that go with #728dac

Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #728dac

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ac9172

#72aaac · #7472ac

#ac728d · #8dac72

Split-complementary

Open in tool →

#ac7472 · #aaac72

#ac72aa · #ac9172 · #72ac74

Contrast

#728dac as textRatioAAAA largeAAAFix
Aaon white
3.43:1failpassfail
  • AA: use #5b789a as the text (4.57:1)
  • AAA: use #445a74 as the text (7.09:1)
  • AA: or shift the background to #242424 (4.52:1)
Aaon black
6.12:1passpassfail
  • AAA: use #829ab5 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #728dac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #728dac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #728dac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/728dac-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md