Color

#72a5fd

#72a5fd
hex#72a5fd
rgbrgb(114, 165, 253)
hslhsl(218, 97%, 72%)
oklchoklch(0.724 0.14 260.8)
Closest name: Fennel Flower (#77aaff)Relative luminance 0.3758

Colors that go with #72a5fd

Charcoal, Goldenrod and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fdca72

#72eafd · #8572fd

#fd72a5 · #a5fd72

Split-complementary

Open in tool →

#fd8572 · #eafd72

#fd72ea · #fdca72 · #72fd85

Contrast

#72a5fd as textRatioAAAA largeAAAFix
Aaon white
2.47:1failfailfail
  • AA: use #186bfb as the text (4.63:1)
  • AAA: use #034ece as the text (7.04:1)
  • AA: or shift the background to #3b3b3b (4.54:1)
  • AAA: or shift the background to #1a1a1a (7.06:1)
Aaon black
8.52:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a5fd as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#72a5fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72a5fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a5fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a5fd-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md