Color

#72a4ee

#72a4ee
hex#72a4ee
rgbrgb(114, 164, 238)
hslhsl(216, 78%, 69%)
oklchoklch(0.714 0.121 258)
Closest name: Fennel Flower (#77aaff)Relative luminance 0.363

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#eebc72

#72e1ee · #7f72ee

#ee72a4 · #a4ee72

Split-complementary

Open in tool →

#ee7f72 · #e1ee72

#ee72e1 · #eebc72 · #72ee7f

Contrast

#72a4ee as textRatioAAAA largeAAAFix
Aaon white
2.54:1failfailfail
  • AA: use #2572e4 as the text (4.56:1)
  • AAA: use #1654b1 as the text (7.15:1)
  • AA: or shift the background to #383838 (4.61:1)
  • AAA: or shift the background to #171717 (7.05:1)
Aaon black
8.26:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a4ee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72a4ee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72a4ee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a4ee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a4ee-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md