Color

#72a4cf

#72a4cf
hex#72a4cf
rgbrgb(114, 164, 207)
hslhsl(208, 49%, 63%)
oklchoklch(0.7 0.083 245.3)
Closest name: Acapulco Dive (#65a7dd)Relative luminance 0.3463

Colors that go with #72a4cf

Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cf9e72

#72cfcc · #7276cf

#cf72a4 · #a4cf72

Split-complementary

Open in tool →

#cf7276 · #cfcc72

#cc72cf · #cf9e72 · #76cf72

Contrast

#72a4cf as textRatioAAAA largeAAAFix
Aaon white
2.65:1failfailfail
  • AA: use #3c79af as the text (4.62:1)
  • AAA: use #2e5c85 as the text (7.03:1)
  • AA: or shift the background to #363636 (4.56:1)
  • AAA: or shift the background to #121212 (7.07:1)
Aaon black
7.93:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a4cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72a4cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72a4cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a4cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a4cf-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md