Color

#72a366

#72a366
hex#72a366
rgbrgb(114, 163, 102)
hslhsl(108, 25%, 52%)
oklchoklch(0.665 0.102 139.6)
Closest name: Ferntastic (#71ab62)Relative luminance 0.3073

Colors that go with #72a366

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9766a3

#91a366 · #66a378

#6672a3 · #a36672

Split-complementary

Open in tool →

#7866a3 · #a36691

#6691a3 · #9766a3 · #a37866

Contrast

#72a366 as textRatioAAAA largeAAAFix
Aaon white
2.94:1failfailfail
  • AA: use #57804d as the text (4.57:1)
  • AAA: use #416039 as the text (7.1:1)
  • AA: or shift the background to #2e2e2e (4.62:1)
  • AAA: or shift the background to #030303 (7.02:1)
Aaon black
7.15:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a366 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72a366
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a366 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a366-a4bea2-7c4edf-1f2d23-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md