Color

#72a35c

#72a35c
hex#72a35c
rgbrgb(114, 163, 92)
hslhsl(101, 28%, 50%)
oklchoklch(0.663 0.113 136.6)
Closest name: Ferntastic (#71ab62)Relative luminance 0.3054

Colors that go with #72a35c

Charcoal, Blue and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8d5ca3

#96a35c · #5ca369

#5c72a3 · #a35c72

Split-complementary

Open in tool →

#695ca3 · #a35c96

#5c96a3 · #8d5ca3 · #a3695c

Contrast

#72a35c as textRatioAAAA largeAAAFix
Aaon white
2.95:1failfailfail
  • AA: use #597f48 as the text (4.61:1)
  • AAA: use #425f35 as the text (7.19:1)
  • AA: or shift the background to #2e2e2e (4.6:1)
  • AAA: or shift the background to #000000 (7.11:1)
Aaon black
7.11:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a35c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72a35c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a35c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a35c-a7bea2-6b4edf-1f2d21-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md