Color

#72a178

#72a178
hex#72a178
rgbrgb(114, 161, 120)
hslhsl(128, 20%, 54%)
oklchoklch(0.664 0.079 147.9)
Closest name: Basswood Green (#839e83)Relative luminance 0.3042

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a1729b

#83a172 · #72a190

#7872a1 · #a17872

Split-complementary

Open in tool →

#9072a1 · #a17283

#7283a1 · #a1729b · #a19072

Contrast

#72a178 as textRatioAAAA largeAAAFix
Aaon white
2.96:1failfailfail
  • AA: use #547d59 as the text (4.71:1)
  • AAA: use #3f5f43 as the text (7.17:1)
  • AA: or shift the background to #2e2e2e (4.58:1)
  • AAA: or shift the background to #000000 (7.08:1)
Aaon black
7.08:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a178 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72a178
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a178 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a178-a2bea9-ac4edf-1f2d27-ecf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md