Color

#729dca

#729dca
hex#729dca
rgbrgb(114, 157, 202)
hslhsl(211, 45%, 62%)
oklchoklch(0.682 0.082 250.2)
Closest name: Blue Bay (#619ad6)Relative luminance 0.3196

Colors that go with #729dca

Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #729dca

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#caa072

#72c8ca · #7472ca

#ca729d · #9dca72

Split-complementary

Open in tool →

#ca7472 · #c8ca72

#ca72c8 · #caa072 · #72ca74

Contrast

#729dca as textRatioAAAA largeAAAFix
Aaon white
2.84:1failfailfail
  • AA: use #4379b1 as the text (4.56:1)
  • AAA: use #325a85 as the text (7.15:1)
  • AA: or shift the background to #303030 (4.65:1)
  • AAA: or shift the background to #080808 (7.05:1)
Aaon black
7.39:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #729dca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#729dca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #729dca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #729dca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/729dca-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md