Arctic
Open in tool →Navy type on white with an ice-blue accent: crisp and corporate without going grey.
Color
#7293ac
#7293ac
hex
#7293acrgb
rgb(114, 147, 172)hsl
hsl(206, 26%, 56%)oklch
oklch(0.647 0.053 241.3)Closest name: Cavolo Nero (#72939e)Relative luminance 0.2742
Colors that go with #7293ac
Charcoal, Copper and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7293ac: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
complementaryshippedCopper sits directly opposite #7293ac on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDenim is paired with #7293ac in 6 real palettes, including Dusk and Open House, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #7293ac in 6 real palettes, including Plaid's brand system and Open House, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Powder Blue #b0e0e6
shippedPowder Blue is paired with #7293ac in 4 real palettes, including Ink Wash and First Snow, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #7293ac in 21 real palettes, including Dusk and Still Water, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Teal #008080
shippedTeal is paired with #7293ac in 4 real palettes, including Alpine and N26's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Terracotta #e2725b
split-complementshippedTerracotta is a split-complement of #7293ac: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #7293ac
Tints & shades
Harmonies
Contrast
| #7293ac as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.24:1 | fail | pass | fail | |
Aaon black | 6.48:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7293ac as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #7293ac
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7293ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7293ac-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md