Color

#728fda

#728fda
hex#728fda
rgbrgb(114, 143, 218)
hslhsl(223, 58%, 65%)
oklchoklch(0.66 0.117 267.1)
Closest name: cornflowerblue (#6495ed)Relative luminance 0.2828

Colors that go with #728fda

Charcoal, Deep Sky Blue and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #728fda

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dabc72

#72c3da · #8872da

#da728f · #8fda72

Split-complementary

Open in tool →

#da8872 · #c3da72

#da72c3 · #dabc72 · #72da88

Contrast

#728fda as textRatioAAAA largeAAAFix
Aaon white
3.15:1failpassfail
  • AA: use #4a6fcf as the text (4.7:1)
  • AAA: use #2e52ad as the text (7.18:1)
  • AA: or shift the background to #292929 (4.61:1)
Aaon black
6.66:1passpassfail
  • AAA: use #7a96dc as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #728fda as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#728fda reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #728fda
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #728fda and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/728fda-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md