Color

#728dbb

#728dbb
hex#728dbb
rgbrgb(114, 141, 187)
hslhsl(218, 35%, 59%)
oklchoklch(0.641 0.076 260.9)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2622

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bba072

#72b1bb · #7c72bb

#bb728d · #8dbb72

Split-complementary

Open in tool →

#bb7c72 · #b1bb72

#bb72b1 · #bba072 · #72bb7c

Contrast

#728dbb as textRatioAAAA largeAAAFix
Aaon white
3.36:1failpassfail
  • AA: use #5676ae as the text (4.57:1)
  • AAA: use #3f5883 as the text (7.16:1)
  • AA: or shift the background to #242424 (4.61:1)
Aaon black
6.24:1passpassfail
  • AAA: use #8098c2 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #728dbb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#728dbb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #728dbb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #728dbb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/728dbb-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md