Color

#728cb1

#728cb1
hex#728cb1
rgbrgb(114, 140, 177)
hslhsl(215, 29%, 57%)
oklchoklch(0.634 0.063 257.2)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2551

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b19772

#72acb1 · #7772b1

#b1728c · #8cb172

Split-complementary

Open in tool →

#b17772 · #acb172

#b172ac · #b19772 · #72b177

Contrast

#728cb1 as textRatioAAAA largeAAAFix
Aaon white
3.44:1failpassfail
  • AA: use #5977a1 as the text (4.59:1)
  • AAA: use #435a7a as the text (7.04:1)
  • AA: or shift the background to #242424 (4.51:1)
Aaon black
6.1:1passpassfail
  • AAA: use #7f97b8 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #728cb1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #728cb1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #728cb1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/728cb1-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md