Color

#b172ac

#b172ac
hex#b172ac
rgbrgb(177, 114, 172)
hslhsl(305, 29%, 57%)
oklchoklch(0.638 0.111 329.6)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2436

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72b177

#9772b1 · #b1728c

#acb172 · #72acb1

Split-complementary

Open in tool →

#8cb172 · #72b197

#b19772 · #72b177 · #728cb1

Contrast

#b172ac as textRatioAAAA largeAAAFix
Aaon white
3.58:1failpassfail
  • AA: use #a45b9e as the text (4.6:1)
  • AAA: use #7d4578 as the text (7.01:1)
  • AA: or shift the background to #212121 (4.5:1)
Aaon black
5.87:1passpassfail
  • AAA: use #bc85b7 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b172ac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b172ac reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b172ac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b172ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b172ac-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md