Color

#728ada

#728ada
hex#728ada
rgbrgb(114, 138, 218)
hslhsl(226, 58%, 65%)
oklchoklch(0.649 0.123 270.1)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2682

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dac172

#72beda · #8e72da

#da728a · #8ada72

Split-complementary

Open in tool →

#da8e72 · #beda72

#da72be · #dac172 · #72da8e

Contrast

#728ada as textRatioAAAA largeAAAFix
Aaon white
3.3:1failpassfail
  • AA: use #526fd1 as the text (4.61:1)
  • AAA: use #304fb5 as the text (7.21:1)
  • AA: or shift the background to #262626 (4.59:1)
Aaon black
6.36:1passpassfail
  • AAA: use #7e94dd as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #728ada as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#728ada reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #728ada
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #728ada and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/728ada-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md