Color

#7281a7

#7281a7
hex#7281a7
rgbrgb(114, 129, 167)
hslhsl(223, 23%, 55%)
oklchoklch(0.606 0.061 267.8)
Closest name: Bay View (#6a819e)Relative luminance 0.2207

Colors that go with #7281a7

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a79872

#729ba7 · #7d72a7

#a77281 · #81a772

Split-complementary

Open in tool →

#a77d72 · #9ba772

#a7729b · #a79872 · #72a77d

Contrast

#7281a7 as textRatioAAAA largeAAAFix
Aaon white
3.88:1failpassfail
  • AA: use #65769f as the text (4.52:1)
  • AAA: use #4b5777 as the text (7.17:1)
  • AA: or shift the background to #171717 (4.62:1)
Aaon black
5.41:1passpassfail
  • AAA: use #8b97b6 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7281a7 as the background.

Brands using this color

mcpConnect your agent — build around #7281a7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7281a7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7281a7-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md