Color

#727fbb

#727fbb
hex#727fbb
rgbrgb(114, 127, 187)
hslhsl(229, 35%, 59%)
oklchoklch(0.611 0.093 274)
Closest name: Flood (#6677bb)Relative luminance 0.2234

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbae72

#72a4bb · #8972bb

#bb727f · #7fbb72

Split-complementary

Open in tool →

#bb8972 · #a4bb72

#bb72a4 · #bbae72 · #72bb89

Contrast

#727fbb as textRatioAAAA largeAAAFix
Aaon white
3.84:1failpassfail
  • AA: use #6473b4 as the text (4.51:1)
  • AAA: use #475594 as the text (7.01:1)
  • AA: or shift the background to #1a1a1a (4.53:1)
Aaon black
5.47:1passpassfail
  • AAA: use #8a95c7 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727fbb as the background.

Brands using this color

Fonts for this mood

#727fbb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727fbb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727fbb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727fbb-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md