#72a4bb as text	Ratio	AA	AA large	AAA	Fix
Aaon white	2.71:1	fail	fail	fail	AA: use #477c94 as the text (4.59:1) AAA: use #355c6e as the text (7.22:1) AA: or shift the background to #333333 (4.66:1) AAA: or shift the background to #0f0f0f (7.07:1)
Aaon black	7.74:1	pass	pass	pass	Passes AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a4bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

1f6f8b 7fa2b6 e76f51 f5f8fa 15222e

Alpine

Open in tool →

Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle.

Cool Clean LightOutdoors

Fonts for this mood

#72a4bb reads as cool, modern. The font library is tagged with the same vocabulary:

Modern fonts →

mcpConnect your agent — build around #72a4bb

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #72a4bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a4bb-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md