Color

#727f9d

#727f9d
hex#727f9d
rgbrgb(114, 127, 157)
hslhsl(222, 18%, 53%)
oklchoklch(0.597 0.048 266.6)
Closest name: Bay View (#6a819e)Relative luminance 0.2119

Colors that go with #727f9d

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9d9072

#72949d · #7a729d

#9d727f · #7f9d72

Split-complementary

Open in tool →

#9d7a72 · #949d72

#9d7294 · #9d9072 · #729d7a

Contrast

#727f9d as textRatioAAAA largeAAAFix
Aaon white
4.01:1failpassfail
  • AA: use #697696 as the text (4.53:1)
  • AAA: use #4d586f as the text (7.14:1)
  • AA: or shift the background to #141414 (4.6:1)
Aaon black
5.24:1passpassfail
  • AAA: use #8d97b0 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727f9d as the background.

Brands using this color

mcpConnect your agent — build around #727f9d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727f9d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727f9d-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md