Color

#727eac

#727eac
hex#727eac
rgbrgb(114, 126, 172)
hslhsl(228, 26%, 56%)
oklchoklch(0.601 0.072 272.8)
Closest name: Bay View (#6a819e)Relative luminance 0.2148

Colors that go with #727eac

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aca072

#729aac · #8372ac

#ac727d · #7dac72

Split-complementary

Open in tool →

#ac8372 · #9aac72

#ac729a · #aca072 · #72ac83

Contrast

#727eac as textRatioAAAA largeAAAFix
Aaon white
3.97:1failpassfail
  • AA: use #6874a6 as the text (4.53:1)
  • AAA: use #4b5681 as the text (7.13:1)
  • AA: or shift the background to #171717 (4.52:1)
Aaon black
5.3:1passpassfail
  • AAA: use #8b95bb as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727eac as the background.

Brands using this color

mcpConnect your agent — build around #727eac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727eac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727eac-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md