Color

#727dca

#727dca
hex#727dca
rgbrgb(114, 125, 202)
hslhsl(233, 45%, 62%)
oklchoklch(0.614 0.117 276.2)
Closest name: Flood (#6677bb)Relative luminance 0.2251

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cac072

#72a8ca · #9472ca

#ca727d · #7dca72

Split-complementary

Open in tool →

#ca9472 · #a8ca72

#ca72a8 · #cac072 · #72ca94

Contrast

#727dca as textRatioAAAA largeAAAFix
Aaon white
3.82:1failpassfail
  • AA: use #646fc4 as the text (4.55:1)
  • AAA: use #424fae as the text (7.09:1)
  • AA: or shift the background to #1a1a1a (4.56:1)
Aaon black
5.5:1passpassfail
  • AAA: use #8991d2 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727dca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727dca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727dca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727dca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727dca-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md