Color

#727db6

#727db6
hex#727db6
rgbrgb(114, 125, 182)
hslhsl(230, 32%, 58%)
oklchoklch(0.604 0.088 275.1)
Closest name: Flood (#6677bb)Relative luminance 0.2162

Colors that go with #727db6

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b6ab72

#729fb6 · #8872b6

#b6727d · #7db672

Split-complementary

Open in tool →

#b68872 · #9fb672

#b6729f · #b6ab72 · #72b688

Contrast

#727db6 as textRatioAAAA largeAAAFix
Aaon white
3.94:1failpassfail
  • AA: use #6471af as the text (4.64:1)
  • AAA: use #49548d as the text (7.15:1)
  • AA: or shift the background to #171717 (4.55:1)
Aaon black
5.32:1passpassfail
  • AAA: use #8993c2 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727db6 as the background.

Brands using this color

mcpConnect your agent — build around #727db6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727db6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727db6-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md