Color

#727bfe

#727bfe
hex#727bfe
rgbrgb(114, 123, 254)
hslhsl(236, 99%, 72%)
oklchoklch(0.642 0.192 276.6)
Closest name: Orchid (#7a81ff)Relative luminance 0.249

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fef571

#71c1fe · #ae71fe

#fe717a · #7afe71

Split-complementary

Open in tool →

#feae71 · #c1fe71

#fe71c1 · #fef571 · #71feae

Contrast

#727bfe as textRatioAAAA largeAAAFix
Aaon white
3.51:1failpassfail
  • AA: use #5863fe as the text (4.53:1)
  • AAA: use #2533fe as the text (7.04:1)
  • AA: or shift the background to #212121 (4.59:1)
Aaon black
5.98:1passpassfail
  • AAA: use #858dfe as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727bfe as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727bfe reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727bfe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727bfe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727bfe-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md