Color

#727bb6

#727bb6
hex#727bb6
rgbrgb(114, 123, 182)
hslhsl(232, 32%, 58%)
oklchoklch(0.6 0.091 276.7)
Closest name: Flood (#6677bb)Relative luminance 0.2112

Colors that go with #727bb6

Charcoal, Copper and Goldenrod lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b6ad72

#729db6 · #8b72b6

#b6727b · #7bb672

Split-complementary

Open in tool →

#b68b72 · #9db672

#b6729d · #b6ad72 · #72b68b

Contrast

#727bb6 as textRatioAAAA largeAAAFix
Aaon white
4.02:1failpassfail
  • AA: use #6871b1 as the text (4.58:1)
  • AAA: use #4b5491 as the text (7.06:1)
  • AA: or shift the background to #141414 (4.58:1)
Aaon black
5.22:1passpassfail
  • AAA: use #8d94c4 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727bb6 as the background.

Brands using this color

mcpConnect your agent — build around #727bb6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727bb6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727bb6-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md