Color

#7277ac

#7277ac
hex#7277ac
rgbrgb(114, 119, 172)
hslhsl(235, 26%, 56%)
oklchoklch(0.586 0.081 279.4)
Closest name: Flood (#6677bb)Relative luminance 0.1975

Colors that go with #7277ac

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aca772

#7294ac · #8a72ac

#ac7276 · #76ac72

Split-complementary

Open in tool →

#ac8a72 · #94ac72

#ac7294 · #aca772 · #72ac8a

Contrast

#7277ac as textRatioAAAA largeAAAFix
Aaon white
4.24:1failpassfail
  • AA: use #6b70a8 as the text (4.66:1)
  • AAA: use #4f5487 as the text (7.12:1)
  • AA: or shift the background to #0f0f0f (4.52:1)
Aaon black
4.95:1passpassfail
  • AAA: use #8f92bd as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7277ac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7277ac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7277ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7277ac-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md