Color

#72741b

#72741b
hex#72741b
rgbrgb(114, 116, 27)
hslhsl(61, 62%, 28%)
oklchoklch(0.54 0.108 110.8)
Closest name: Crocodile Style (#767437)Relative luminance 0.1615

Colors that go with #72741b

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72741b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d1b74

#74491b · #46741b

#1b7274 · #741b72

Split-complementary

Open in tool →

#1b4674 · #491b74

#1b7449 · #1d1b74 · #741b46

Contrast

#72741b as textRatioAAAA largeAAAFix
Aaon white
4.97:1passpassfail
  • AAA: use #5a5b15 as the text (7.14:1)
Aaon black
4.23:1failpassfail
  • AA: use #7a7c1d as the text (4.73:1)
  • AAA: use #9b9d25 as the text (7.24:1)
  • AA: or shift the background to #f5f5f5 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72741b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72741b reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72741b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72741b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72741b-babea2-4e92df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md