Color

#726d69

#726d69
hex#726d69
rgbrgb(114, 109, 105)
hslhsl(27, 4%, 43%)
oklchoklch(0.538 0.009 61.3)
Closest name: Anchovy (#756f6b)Relative luminance 0.1553

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#696e72

#72696a · #727269

#69726d · #6d6972

Split-complementary

Open in tool →

#697272 · #696a72

#6a7269 · #696e72 · #726972

Contrast

#726d69 as textRatioAAAA largeAAAFix
Aaon white
5.11:1passpassfail
  • AAA: use #5a5653 as the text (7.26:1)
Aaon black
4.11:1failpassfail
  • AA: use #7a7571 as the text (4.61:1)
  • AAA: use #9b9692 as the text (7.17:1)
  • AA: or shift the background to #f2f2f2 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726d69 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#726d69 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #726d69
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #726d69 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/726d69-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md