Olive Grove
Open in tool →Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality.
Color
#726937
#726937
hex
#726937rgb
rgb(114, 105, 55)hsl
hsl(51, 35%, 33%)oklch
oklch(0.517 0.07 99.3)Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1396
Colors that go with #726937
Charcoal, Slate Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #726937: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Slate Blue #6a5acd
complementaryshippedSlate Blue sits directly opposite #726937 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shippedChampagne is paired with #726937 in 6 real palettes, including BrandSweets's brand system and Forest Floor — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #726937 in 6 real palettes, including Clay & Linen and Riverbed, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #726937 in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #726937 in 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Peru #cd853f
shippedPeru is paired with #726937 in 4 real palettes, including Woodsmoke and Coffee Bar, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Royal Blue #4169e1
shippedRoyal Blue is paired with #726937 in 5 real palettes, including GitHub's brand system and Coinbase's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #726937
Tints & shades
Harmonies
Contrast
| #726937 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.54:1 | pass | pass | fail |
|
Aaon black | 3.79:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726937 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#726937 reads as warm. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #726937
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #726937 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/726937-c4c29c-4eaadf-292d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md