Color

#72542c

#72542c
hex#72542c
rgbrgb(114, 84, 44)
hslhsl(34, 44%, 31%)
oklchoklch(0.469 0.069 72.7)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.101

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c4a72

#72312c · #6d722c

#2c7254 · #542c72

Split-complementary

Open in tool →

#2c6d72 · #312c72

#2c7231 · #2c4a72 · #722c6d

Contrast

#72542c as textRatioAAAA largeAAAFix
Aaon white
6.95:1passpassfail
  • AAA: use #6e512b as the text (7.3:1)
Aaon black
3.02:1failpassfail
  • AA: use #976f3b as the text (4.65:1)
  • AAA: use #bc8e52 as the text (7.13:1)
  • AA: or shift the background to #d1d1d1 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72542c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72542c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72542c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72542c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72542c-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md