Color

#721d2b

#721d2b
hex#721d2b
rgbrgb(114, 29, 43)
hslhsl(350, 59%, 28%)
oklchoklch(0.374 0.118 15.7)
Closest name: Bloodlust (#6b1c1a)Relative luminance 0.0463

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d7263

#721d55 · #72391d

#2b721d · #1d2b72

Split-complementary

Open in tool →

#1d7239 · #1d5572

#55721d · #1d7263 · #391d72

Contrast

#721d2b as textRatioAAAA largeAAAFix
Aaon white
10.9:1passpasspassPasses AAA — no fix needed.
Aaon black
1.93:1failfailfail
  • AA: use #cf445c as the text (4.63:1)
  • AAA: use #dc798a as the text (7.15:1)
  • AA: or shift the background to #a8a8a8 (4.59:1)
  • AAA: or shift the background to #d1d1d1 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #721d2b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#721d2b reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #721d2b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #721d2b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/721d2b-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md