Color

#72188b

#72188b
hex#72188b
rgbrgb(114, 24, 139)
hslhsl(287, 71%, 32%)
oklchoklch(0.418 0.182 317.4)
Closest name: Ultraberry (#770088)Relative luminance 0.0609

Colors that go with #72188b

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#318c18

#38188c · #8c186b

#8c7218 · #188c72

Split-complementary

Open in tool →

#6b8c18 · #188c38

#8c3818 · #318c18 · #186b8c

Contrast

#72188b as textRatioAAAA largeAAAFix
Aaon white
9.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.22:1failfailfail
  • AA: use #b732dc as the text (4.5:1)
  • AAA: use #cd6fe7 as the text (7.02:1)
  • AA: or shift the background to #b3b3b3 (4.51:1)
  • AAA: or shift the background to #dedede (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72188b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72188b reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72188b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72188b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72188b-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md