Color

#72181e

#72181e
hex#72181e
rgbrgb(114, 24, 30)
hslhsl(356, 65%, 27%)
oklchoklch(0.366 0.124 22.5)
Closest name: Bloodlust (#6b1c1a)Relative luminance 0.0432

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18726c

#72184b · #723f18

#1e7218 · #181e72

Split-complementary

Open in tool →

#18723f · #184b72

#4b7218 · #18726c · #3f1872

Contrast

#72181e as textRatioAAAA largeAAAFix
Aaon white
11.26:1passpasspassPasses AAA — no fix needed.
Aaon black
1.86:1failfailfail
  • AA: use #d63d48 as the text (4.62:1)
  • AAA: use #e2747b as the text (7.02:1)
  • AA: or shift the background to #a6a6a6 (4.63:1)
  • AAA: or shift the background to #cccccc (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72181e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72181e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72181e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72181e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72181e-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md