Color
#72181a
#72181argb(114, 24, 26)hsl(359, 65%, 27%)oklch(0.365 0.124 24.8)Colors that go with #72181a
Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #72181a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #72181a in 5 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #72181a: 4 real palettes, including Heinz's brand system and State Farm's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #72181a in 7 real palettes, including Bookshop and Cider, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #72181a: 3 real palettes, including Bramble and Chipotle's brand system, as the supporting colour.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #72181a: 3 real palettes, including Nursery and Macaron, as the supporting colour.
Steel Blue #4682b4
split-complementSteel Blue is a split-complement of #72181a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #72181a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #72181a
Tints & shades
Harmonies
Contrast
| #72181a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.28:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.86:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72181a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#72181a reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #72181a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/72181a-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md