Color

#720feb

#720feb
hex#720feb
rgbrgb(114, 15, 235)
hslhsl(267, 88%, 49%)
oklchoklch(0.499 0.272 292.4)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.0992

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#88eb0f

#0f1aeb · #e00feb

#eb720f · #0feb72

Split-complementary

Open in tool →

#ebe00f · #1aeb0f

#eb0f1a · #88eb0f · #0febe0

Contrast

#720feb as textRatioAAAA largeAAAFix
Aaon white
7.04:1passpasspassPasses AAA — no fix needed.
Aaon black
2.98:1failfailfail
  • AA: use #9649f3 as the text (4.54:1)
  • AAA: use #b47ef7 as the text (7.27:1)
  • AA: or shift the background to #cfcfcf (4.52:1)
  • AAA: or shift the background to #ffffff (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720feb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720feb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720feb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720feb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720feb-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md